Start a conversation Independent consultancy · Cape Town
Ideas.
Systems. Momentum.
We help businesses turn complicated ideas into useful digital platforms, clearer workflows and projects that actually get delivered.
ExploreWhat 40 Plus does
Useful work.
Built properly.
Part strategist, part builder and fully invested. 40 Plus brings business thinking, digital systems and hands-on execution together to turn complicated ideas into useful, working outcomes.
Digital platforms, websites, learning systems, workflow improvement and project delivery.
Film, animation, explainers, campaigns and AI assisted creative production.
Websites & Shopify
Website development, new Shopify store setup and practical support for existing Shopify stores, all built around what your business actually needs to do.
02Learning experiences
Digital academies, onboarding journeys and training ecosystems that help people learn, apply and grow.
03Systems & workflow
Clearer processes, smarter reporting and connected tools that turn scattered activity into visible progress.
04Implementation & delivery
Hands-on direction and delivery for digital projects that need someone to turn the moving parts into a working outcome.
Selected workBuilt by 40plus
See the websites and digital platforms 40 Plus has designed, built and brought to life.
ExploreSelected work
Learning experience · Platform build · Ongoing management

From course content to a working digital academy.
An end to end learning experience for retirement fund fiduciaries, built to make structured industry education accessible anywhere.
View case studyHow we work
Small by design.
Serious about outcomes.
You work directly with Chris, the person doing the thinking and steering the delivery. When specialist creative firepower is needed, StoryLabDigital steps in.
Strategy without theatre
Technology without the fog
Creative without the fluff
Delivery that moves the work forward
Our creative studio
40 Plus Consulting presents
StoryLabDigital
40 Plus focuses on business thinking, digital platforms and delivery. StoryLabDigital is our specialist creative arm for visual storytelling, animated explainers, campaign content, corporate communication and AI assisted production.
When the idea needs more than a system, when it needs a story people will understand and remember, this is where the work goes.
Visit StoryLabDigitalHave a project in mind?